One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming.

The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.

In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.

Dating Apps: Smartphones have brought online dating into the hands of thousands of Millennials through popular new apps.

According to Business of Apps, the dating app Tinder is available in over 30 languages.

Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.

When we first studied online dating habits in 2005, most Americans had little exposure to online dating or to the people who used it, and they tended to view it as a subpar way of meeting people.

Many online daters enlist their friends in an effort to put their best digital foot forward.

Some 22% of online daters have asked someone to help them create or review their profile.

These one-on-one services are more expensive than online dating sites. adults agreed with the statement, “People who use online dating sites are desperate;” but in 2013, only 21 percent of adults agreed with the statement.

The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.

Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.