Managing director of Beautiful Greg Hodge says that they are just following the site's users' wishes, as they are apparently tired of going on nights out surrounded by people they don't consider pretty enough.

He said: “We listen to our members and they are fed up of going out to expensive bars, hoping to meet similarly beautiful people, only to spend the night wishing that the lighting was lower.

Everyone has something beautiful about them on the inside.

To join the site, applicants have to pass a rating process where existing members vote on applicants over a 48-hour period based on photographs and a brief profile.

Since the site’s launch in 2002, over 11 million people have been rejected.

Once I signed up I couldn't stop browsing the profiles, I love the local postcode search feature, I've actually seen 2 guys that come to my bus stop in the morning when I'm on the way to work. After leaving uni I was in bit of a dry patch (to say the least), after dating a few girls I got bored and looked online, I found the site pretty easy to use and I've met plenty of women from all over my town. Individuals that are labelled ugly by society generally have low self-esteem and are more open to experiencing different things to gain validation. Ugly singles are perceived to be an ‘easier’ date compared to others.

A friend and I started this site after a night out, you can probably guess what happened? I had never been with a woman who was so open to experimenting in the sack.

The site currently boasts a global total of around 800,000 members.

Brit lads are among the least successful applicants to the site, with less than 9 per cent gaining access to the exclusive community with women faring slightly better on 14 per cent.

Our free personal ads are full of single women and men in Ugly looking for serious relationships, a little online flirtation, or new friends to go out with.

Start meeting singles in Ugly today with our free online personals and free Ugly chat!

"The way we see it, money can be attractive too, so on a discretionary basis we may make exceptions for certain high net-worth individuals.