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Before she launched the company, she didn’t even identify as a feminist.
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“I felt like a washed-up rag, the dirtiest, grossest person in the world.” But shortly after her move, she got a call from Andrey Andreev, the founder and CEO of social networking site Badoo, who wanted to know her plans.
In August of 2014, Andreev and Wolfe met in Greece to discuss partnering on a female-centric dating app.
The challenge, says Bumble’s director of marketing, Chelsea Cain Maclin, is convincing “someone like my mother, who is married and has three kids and now wants to get back into healthcare work, that we have something to offer her.”This fall, Bumble is launching a targeted national ad campaign, geared toward women and men of varying ages, that will promote the idea that just one connection can transform your professional life.
Bizz will debut with verified brand partners such as Postmates and Outdoor Voices.
“I think what’s been interesting for me—let me say this delicately—when I’ve been surrounded by men who don’t believe women are equal, I didn’t think women were equal, including myself.”During a coffee break at Bumble’s office, more than a dozen members of the staff, who are as loose and casual with one another as longtime friends, crowd around a laptop perched on the kitchen counter. It features the company’s director of college marketing jumping out of a plane shortly after she started chatting with a match on Bumble (the ad’s closing statement: #taketheleap).
Wolfe, who enlisted student ambassadors to make Tinder a hit on college campuses around the country, did the same with Bumble.
After launching its Bumble BFF vertical a year ago, which pairs users with new friends, Wolfe is repositioning the company to make room for Bumble Bizz, a professional networking vertical debuting in early October where users can look for work, find a business partner, or hire new talent.
The original dating service will be rebranded as Bumble Honey.
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