It’s not what people expect.” The Canadian, who wears a ring on his finger, took up the role as president of Ruby Life in 2017 after serving as chief technology officer, and now runs its three dating sites: Ashley Madison, Cougar Life and Established Men. They were ousted, not because of the breach, but an unfortunate revelation that came about with the publishing of all the customer details.

It was not long before people began to notice that almost every name on the list belonged to a man.

This can be especially beneficial for people who don’t have a large social circle.

Pros: Access to more people and more types of people.

The most obvious benefit of these websites is that they provide easy access to thousands of potential dates.

In the quest to find romance, more of us have turned to online dating.

Once stigmatized as a venue for the desperate, online dating has become a normal part of the mating game.

One such dating site, Ashley Madison, courted controversy when it launched in 2008 with the slogan “life is short, have an affair”.

But it wasn’t until 2015, when hackers stole the names, addresses and financial information of all its clients and published them on the internet, that it became a household name.

“After the events of 2015, we had to rethink who we were.” That rethink, Buell says, included a realisation that “most of our clients are attached and want discretionary tools to date on the side, so that’s what we’ve focused on”. “We are now signing up 20,000 Britons a day and revenue growth in the US this year went up 16.7 per cent and Canada 18 per cent,” Buell adds.

There is even a possibility of the affair site (cue titters) going public.

My employer has sent out links to “anonymous surveys” in the past.

I don’t respond to them for fear that they are lying about the responses being anonymous.

Few companies could salvage a reputation after losing personal data on 33 million customers.